Syahirah Din Kriukow
My career began at various agencies in Kuala Lumpur. I first cut my teeth on accounts like Kent (BAT) and Polident (GSK) before my journey took me to conquer greater challenges across the causeway to Singapore.
My background in Experiential Design value adds to my role as experiential director/producer, allowing me to seamlessly assist a wide portfolio of regional and global clients such as Heineken, Lululemon, SK-II, Adidas, Tiger beer and UBER.
I helped to bag a series of wins for the agency at the Promotional Marketing Awards of Asia and Marketing Magazine’s Agency of the Year Awards and many more awards to date. I was also one of the judges for The Drum Experience Awards in 2020.
Colleagues know me as a spunky, resourceful individual who can be trusted to come up with new approaches. I’ll find the right balance between business needs and consumers' demands to ensure their experiences are effective without compromising business objectives.
My Best Work
My Experience
February 2021 - June 2021 / October 2021 - November 2021
Executive Producer
Huge Inc
At Huge Inc Singapore, I produced SK-II Case W, Japan activation during Olympic 2021. This is an experiential pop-up activation in the Shibuya district. The mixed reality gamification experience uses Microsoft HoloLens to guide visitors to achieve the best-tailored results for their skin. My role includes managing the various operations and production partners. The agency also re-hired me to manage the Meta for Business team in wrapping up the project deliveries for this piece of business.
October 2020 -January 2021
Account Director
Leo Burnett
At Leo Burnett, I was managing the Abbott account (Pediasure). My role is to manage the client while wrapping up the production delivery for the regional toolkit for the Pediasure campaign and the always-on regional toolkit.
January 2018 - February 2021
Project Director
Untitled Project
At Untitled Project I'm the go-to freelance event producer for the more complex productions. My responsibility is to ensure the project is delivered to the highest quality, which includes all production and operations management. We are currently working on MyTengah Experience Center, where future residents can experience and learn more about SP Services.
July 2019 - July 2020
Project Director - Head of Business Operations
Sunshine Nation
At Sunshine Nation I was first hired as the project director. After successfully managing their largest brand activation, Heineken F1 PreParty, I was then promoted to Head of Business Operations. My role involved managing various departments' leads as well as clients. I was also involved in producing the agency's own IP product 'Garden Beats'.
January 2019 - June 2019
Event Producer
George P. Johnson
At George P. Johnson I was responsible for producing MICE events for a variety of clients such as Facebook, Google, and JLL. Most of my clients were not local, which gave me good exposure to managing remote clients. The highlight of my time there was the successful Production of the first SG LinkedIn Talent Intelligence Experience event.
June 2013 - May 2018
Experiential Manager - Experiential Director
iris Worldwide
At IRIS I was responsible in managing budgets, timeline, logistic and operational needs, managing clients' expectations and preparing operational documents for both online and on-ground the activations. I’m also actively involved in the creative development process to ensure that what we deliver what was promised to the client. Here is also where I was given the opportunity to work with regional and global clients.
May 2012 - June 2013
Senior Project Executive
amc asia!
At AMC I was responsible for producing MICE events. I’ve acquired strong detailing skills by monitoring and developing production manuals, collaterals and paperwork such as cue sheets, emcee scripts, briefing manuals for manpower supports. I was leading all the briefing sessions for all the manpower during the activations and built relationships with APEC suppliers. Also my first exposure to budget development.
November 2009 - April 2012
Account Executive
Grey2 & OgilvyAction
At Grey is where it all begins, my introduction to the advertising world. I assisted with and managed a series of launches & campaigns for Kent, Maxis, Lady’s Choice Mayonnaise, and many more. Not limited to account management, my involvement also included brainstorming sessions and external parties management. It was a great journey for me to understand the advertising agency structure.
My Skills
Professional
- Team leadership & management
- Budget management & cost control
- Client & vendor management
- Activation & experiential production
- Creative ideation
- Market research & competitive analysis
- Risk assessment & crisis management plan
- Development strategy
Interpersonal
- Collaborative
- Excellent social communication
- Patient, energetic and calm under pressure
- Altruistic and well-rounded
- Independent decision-making
- Good at problem-solving
My Testimonies
Errol Tan
Creative Director, Hogarth Worldwide
Syahirah always brings her A Game when working with her on various events and experiential activations. Her diligence and determination to never back down from a creative challenge is her forte. Through building close relationships with the vendors/suppliers and coupled with her technical knowledge, Syahirah is one of the few production managers that I trust to fully realise the creative vision of the event or project.
"People will forget what you said, people will forget what you did, but people will never forget how you make them feel."
Maya Angelou
My Contact
Email: syahirah.din@gmail.com
Phone/Whatsapp: +65 9452 1973